Facing up to a bright future!

Pictured Left to Right Justin Griffiths, Mark Higgin, Glen Pawson, Nick Lovett

One of the Midlands' most established marketing agencies has seen a huge success in its recruitment of its new team and subsequent client wins.

Dave Lawrence founder and Chairman of M3 Communications based in Albrighton on the West Midlands and Shropshire border said that the strategy of recruiting senior personnel across client services and creative has already paid dividends.

"We know that the marketing sector is changing rapidly and realise that we really need to have an offering in place to meet all our clients needs. The message from client-side has been clear. Agencies need to be able to demonstrate that every pound spent on marketing has achieved a clear return. In addition, strategies need to cover both online and offline activity which are increasingly becoming one in the clients budgets."

With this in mind M3 acquired a digital agency which has grown this part of the business by over 300% in the last 12 months; a mixture of organic and new business growth.

Glen Pawson, Digital Director for M3, said:

"Building a great web site is just one piece of the jigsaw. Social Marketing, online PR services and integration of communications and creative strategies are the buzz terms on clients briefs. We have been able to consistently demonstrate growth for clients across a range of sectors throughout the recession by applying our unique Craft and Graft formula."

A new award-winning creative partnership has also been created with the recruitment of Mark Higgin and Justin Griffiths. Subsequently M3 has enjoyed 5 new client wins in the space of just 6 weeks; a success that can also be attributed to the appointment of Nick Lovett who joins M3 as Head of Client Services.

Dave Lawrence further commented:

"The key to the continued success of the company is its client-service focus and I am delighted to welcome Nick aboard. He brings a wealth of experience in both business development and all-round agency experience. We have over the years tried to persuade Nick to work with us but it was only once we managed to get him over to meet the new creative and digital team that we knew we had our man!"

Recent project wins include work for TC Harrison group, Walsall College, Kidderminster College, Nexus and Malvern Tyres. M3 have also won a coveted place on the roster for the brewer Marstons.

Nick Lovett commented

"Having worked in the industry for over 15 years for regional agencies and as a shareholder in my own agency I was acutely aware of the need for a complete service offering for clients. Having looked at the structure and skill sets available at M3 Communications I knew that the company had the right ingredients to become a powerhouse in the region. Working with a great creative team has always been my desire and the feedback from the clients so far has been fantastic".