Co-Operative Travel

2017 'Peak' Holidays Campaign

Project Summary
  • POS
  • Direct Mail
  • Web Banners
  • Promotional Items
2017 'Peak' Holidays Campaign
Background

As part of the largest independent co-operative in the UK, Co-operative Travel offers package holidays, city breaks, hotels, flights, cruises and skiing holidays to a wide range of European and worldwide destinations.

Task

Following a highly successful launch and 2016 season, Co-op Travel asked M3 to develop its loveable gecko character in good time to promote their 2017 holidays campaign.

Response

Given the name ‘Pablo’ in a social media competition, our gecko is now accompanied by a lady gecko called ‘Petra’. As part of the campaign, the couple has appeared on store window POS, internal posters, targeted direct mail, web banners and other promotional collateral.

In addition, M3 produced a Christmas giveaway sticker booklet targeting children and featuring the heartwarming story of a gecko who can’t find his friends. Entertaining scrapbooks, soft toys and selfie frames all added to the fun of the campaign.





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