Marston's

Marston's Kids' Menu

Project Summary
  • Concept Creation
  • Design
  • 3D Computer Graphic Illustrations
Marston's Kids' Menu
Background

The country's leading independent brewing and pub retailing business, Marston's operates over 2,000 establishments comprising a mixture of tenanted, leased and managed pubs offering choice and value at the heart of thriving local communities.

Task

To create a brand new kids' menu that would be introduced across a wide range of Marston's pubs. Important Meal Deal and 5-a-day messaging was to be included in the design.

Response

Through a step-by-step guide, the menu helps children to quickly and easily construct their own perfect meal. Focusing on this aspect of the menu, M3 conceived the name 'The Fabulous Food Factory' and commissioned CGI illustrations to bring the front cover logo and internal designs alive. Brightly coloured pipes, cogs, funnels and belts all add to the fun, with mini factory workers helping with the menu navigation.

The client and their pub tenants are delighted with the new designs, and there has been particularly positive feedback from customers.









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