Solmar Villas

Online and Offline Marketing

Project Summary
  • Emails
  • Printed Materials
  • Promotional Items
Online and Offline Marketing
Background

Solmar Villas is a family-run business, based in the West Midlands, with over 23 years of experience in arranging high quality, tailor-made villa holidays.

Task

To increase the company’s market share by developing and improving its online and offline marketing.

Response

Appointed to review Solmar’s creative campaign strategy, M3 has also implemented a full CRM programme, testing programmatical display and developing behavioural marketing email strategies. Creating and maintaining a consistently approachable tone of voice across all online communications, a range of print and promotional items aimed at increasing brand engagement and loyalty has also been produced.





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