West Midland Safari Park

'So Amazing' Campaign

Project Summary
  • TV Campaign
  • 48-Sheet posters
  • Radio
'So Amazing' Campaign
Background

Opened in 1973, West Midland Safari Park is one of the UK's largest and most successful wildlife parks. Containing 600 animals from around 30 different worldwide species, the park is also home to rare and exotic animals, some of which are currently extinct in the wild. There is also an on-site amusement park boasting over 30 rides and attractions.

Task

To create a TV, poster and radio campaign describing the breadth and range of family attractions to be discovered and explored at the Park.

Response

Featuring an opening sequence that mixes specially commissioned CGI treatments with live footage of a family filmed against a green screen backdrop, the new TV campaign is focused on the amazing experience awaiting visitors to the world famous Safari and Leisure Park. Highlighting attractions such as the park’s Drive-Through Safari, The Land of the Living Dinosaurs, Amusement Park and feature attractions, the TV commercials were produced in 20 and 10 second formats.

Billboard posters displaying the campaign theme were also created in time for the campaign’s launch at Easter.









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